Begging for Wow?

This beggar on the Champs Elysees in Paris proves that everything in the world is wow-able.
While all the other beggars do more or less the same, this one dressed up as Tutanchamon. 'Tut' gets all the attention he wants and earns more money then his fellow beggars.
Even beggars can add wow!
This beggar also proves that we all need to be marketeers. Even if our job title says something else.
Let's make Wow
Add wow to things nobody expects to be wow-ed.